South Somerset District Council's website

South Somerset District Council's website

Affinity won the contract to undertake a full Discovery and Design service for South Somerset District councils new Website (we'd a;ready designed and helped build thier intranet). They had a small IT team with the capability to build the solution in Umbraco from our approved Designs. We are delighted to say this work led to us actually supporting their dev team in the actual build phase. We then went on to Design their new website which is due to go live next month. 

The challenge with both the website and the intranet was to produce a solution that met all the disparate user needs whilst also taking into account the organisational transformation South Somerset District council was going through. Their ‘New way of Working’ saw the loss of all current roles and job titles, with every roll being re-defined and organisationally re-structured.

The key outcome being that the residents, business people and visitors get a much simpler and joined up experience while interacting with the council. This of course meant that the clear and precise distribution of the Council’s serviceswas even more critical and had to be communicated to the staff via the new Intranet and reflected in the new website.

Our Discovery workshops included card sorting exercises, Empathy mapping one-to-one interviews and low to medium prototyping for UX and IA. As with all council websites they where very data heavy and finding the clearest and simplest way to navigate to a primary need of the user was key. This often led to multiple paths to one piece of information. Our Discovery service included helping South Somerset District Council understand how some of the latest open source technology, features and functionality could help with operational effectiveness and general efficiency. 

Our content support team helped ensure we had clear and effective signposting content as well as optimised data gathering systems from complex forms to simple sign ups. Our work with GDS has really helped us become expert in the digital-interpretation of traditional forms.

Our technical director was one of the key members of the team and has a wealth of experience around site SEO evaluations and recommendations. He ensured that the websites architecture and content was optimised to be search friendly. He provided advice as we do for many clients helping to optimise the site structure to make better use of the content displayed. Our UX/UI team also have a thorough understanding of on-page optimisations surrounding architectural and content layout to maximise exposure.