SEO

Affinity recognises that SEO plays a massive part in all of our clients digital marketing strategies but what is sometimes forgotten in their thought processes is the technical element of SEO. We don't think we can say it any better than Chris Ebbs (7th Sept, 2015):

Do you have plenty of traffic for your website? Are you satisfied with the number of people visiting your website? Well, if you are, then congratulations. On the other hand, if you are not, if you would like more traffic, if traditional website development tactics are not working for you, then you should invest in writing more appealing, more engaging, more alluring headlines. The book Copywriting: A Beginner's Guide to Copywriting states that: