About Affinity

Affinity is an award-winning provider of technology and digital communication solutions, specialising in software development for today’s needs and tomorrow’s dreams. We work in web, CGI and app development - most often a combination of all three.

Showcase Works
Get in Touch

What we do

   Home / What we do

Request Call Back

This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Send Enquiry

Affinity Digital Head Office: +44(0)3302 211 188
Affinity Digital Client Services: +44(0)3302 211 200
Jonathan Duval (Sales Director): 01872 321177

Creative and development overview
What do you see - dog

We offer a range of design, development and consultancy services (across a broad spectrum of media and technologies including proprietary and open-source solutions).


Affinity specialises in creative even eclectic design, advanced technical know-how and strong business ethics. Our creative mindset delivers the unconventional, the compelling, the well-thought out and the aesthetically pleasing.


Believing shared ideas are more effective, often preferring less to more and continually exercising our ability to question… makes us partners rather than merely suppliers. We know the power of a brand is a simple visual that consistently communicates what your business is about.


Great brands are a shortcut to the benefits, beliefs and values that differentiate your offer and simplify the decision-making process.


Affinity is committed to working in partnership with its clients. Our information channels are of paramount importance and all communication, both internal and external, creates a true ‘work-together’ approach.


Our software development teams are able to offer technology solutions in web development, creative interface design, bespoke web/mobile/software development, systems configuration/integration, technical service and support management. We work predomiently with open-source CMS and other systems but are expert in bespoke and customised coding.


We operate in three main fields, web development, CGI including virtual reality and augmented reality and App development. Alongside our technical solutions, we offer brand enhancement, creative design, effective project management and comprehensive after care. Before we write a line of code we need to have a content strategy, Search engine optimization (SEO), User research & personas, Content audits, SEO audits & keyword research, Content development, Marketing strategy and Social media marketing.



Web development

Web development is a broad term for the work involved in developing a web site for internet or intranet. This can of course range from developing the simplest static single page of text and graphics to highly complex enterprise-level applications using multi-media and interactive technology across multiple platforms. Design, coding, content development, imagery, e-commerce and network security may all be involved. We can meet just about any requirement from small, open-source, CMS-driven web sites to sophisticated database-driven business work-flow applications supporting tens of thousands of users. We’re also hugely experienced in the design and development of complex business management websites for commercial applications.


Read More

Web development at all levels is a core offering from Affinity and we always dedicate a highly professional and motivated development team to every challenge, large or small.


From Apps and CMS to Augmented Reality, each one of our projects needs a web presence, either to publish information or update it, and we are experts at making that happen efficiently and economically. Affinity work in some of the most exciting areas of new technology. We develop large transactional e-commerce platforms and build web stores and high performing CMS-generated websites, all utilising cost-effective Open Source technology when appropriate.


Affinity became an early adopter of Open Source CMS offerings and have since become platform specialists. We access only the most appropriate solution for each client, using our in-depth experience of leading packages such as Drupal, WordPress, Magento and Joomla. In this way projects can be delivered much faster and at lower cost – there is no need for a large team of coders to build each project from the ground up. Instead we deploy multiple modules as building blocks to tailor the web architecture to our clients’ exact requirements.


Only when the clients are satisfied will we have achieved the right result and it is only through creativity and innovation that we can do that. We are active users, supporters and contributors to Open Source projects around the world, a hub of innovation here in the South West of the UK.


We’re experienced with other technologies too of course, such as JavaScript Node.js®, HTML5, Flash Video®, Ruby on Rails® and use them, but we believe that Open Source code and the online community are the often best option out there right now.


Websites should be accessible to all those they are aimed at, and we will work with you to ensure the right blend of design and usability is achieved. We also of course ensure, at the same time, that any build complies with the Disability Discrimination Act 1995 and in accordance with guidelines set out in W3C’s Website Accessibility Initiative. Accessibility and usability is all about building a web site that works for everyone, regardless of disability or technical knowledge. Affinity build websites that don’t just pay lip service to this but really take this into account - especially when we fully understand the user type. They may be  visitors who are blind (adaptable to screen-reading software), visitors with visual impairment (including colour blindness), visitors with hearing or cognitive impairment and/or visitors with physical difficulties.


We also ensure that web sites are compatible with the latest and, just as importantly, the oldest of (supported) technologies across different browsers and PCs where possible, including Microsoft Internet Explorer, Chrome, Safari and Firefox.


Why not commission a website audit? Affinity understands the issues surrounding accessibility and usability of websites that have either grown very quickly or remained dormant for too long...


Our consultants are expert in the analysis and reporting on a websites platform, technical status and its usability, from both an admin and end user perspective.


Let us give you a 'marker in the sand' from which to start your new strategic digital road map.


  • CMS

    The Content Management System (CMS) is at the heart of any web development and crucial to its success.

  • Ecommerce

    Affinity has over a decade of experience in developing e-commerce platforms.

  • CRM

    Customer Relationship Management (CRM) refers to the ability of any business to understand its customers.

  • Extranet/Intranet

    Affinity has been providing Extranet and Intranet additions to its web services for many years.

  • Mobile

    Today’s user has the choice of a plethora of different online devices, from mobiles, laptops and tablets to game consoles and wearables.

  • Responsive design

    Today’s user has the choice of a plethora of different online devices, from mobiles, laptops and tablets to game consoles and wearables.


App development


App Development

A well-made app can offer a superior user experience than even a bespoke mobile site, and be used more. An app can load faster even with a low signal, and may also be coded to operate offline entirely. Apps can also utilise features on the phone such as camera or NFC and must not be forgotten that as an app, your logo is always present on the users’ device.




Read More



CGI, Virtual reality and Augmented reality

  • Virtual reality

    The simplest form of virtual reality is a 3-D image that can be explored interactively at a personal computer.

  • Augmented reality

    Augmented Reality (AR) combines 3-D virtual objects integrated into 3-D real environment in real time.

  • CGI

    Affinitys’ artists produce computer generated images (CGI)  for a multitude of applications and market sectors.

  • The Artist

    Of all our disciplines CGI is where our creativity and the unique skills of our artists shine through for the end user.

About Affinity

Affinity is an award-winning provider of technology and digital communication solutions, specialising in software development for today’s needs and tomorrow’s dreams. We work in web, CGI and app development - most often a combination of all three.


Read more



Cyber Essentials Plus