What we do

Web development at all levels is a core offering from Affinity and we always dedicate a highly professional and motivated development team to every challenge, large or small.

From Apps and CMS to Augmented Reality, each one of our projects needs a web presence, either to publish information or update it, and we are experts at making that happen efficiently and economically. Affinity work in some of the most exciting areas of new technology. We develop large transactional e-commerce platforms and build web stores and high performing CMS-generated websites, all utilising cost-effective Open Source technology when appropriate.

Affinity became an early adopter of Open Source CMS offerings and have since become platform specialists. We access only the most appropriate solution for each client, using our in-depth experience of leading packages such as Drupal, WordPress, Magento and Joomla. In this way projects can be delivered much faster and at lower cost – there is no need for a large team of coders to build each project from the ground up. Instead we deploy multiple modules as building blocks to tailor the web architecture to our clients’ exact requirements.

Only when the clients are satisfied will we have achieved the right result and it is only through creativity and innovation that we can do that. We are active users, supporters and contributors to Open Source projects around the world, a hub of innovation here in the South West of the UK.

We’re experienced with other technologies too of course, such as JavaScript Node.js®, HTML5, Flash Video®, Ruby on Rails® and use them, but we believe that Open Source code and the online community are the often best option out there right now.

Websites should be accessible to all those they are aimed at, and we will work with you to ensure the right blend of design and usability is achieved. We also of course ensure, at the same time, that any build complies with the Disability Discrimination Act 1995 and in accordance with guidelines set out in W3C’s Website Accessibility Initiative. Accessibility and usability is all about building a web site that works for everyone, regardless of disability or technical knowledge. Affinity build websites that don’t just pay lip service to this but really take this into account - especially when we fully understand the user type. They may be  visitors who are blind (adaptable to screen-reading software), visitors with visual impairment (including colour blindness), visitors with hearing or cognitive impairment and/or visitors with physical difficulties.

We also ensure that web sites are compatible with the latest and, just as importantly, the oldest of (supported) technologies across different browsers and PCs where possible, including Microsoft Internet Explorer, Chrome, Safari and Firefox.

Why not commission a website audit? Affinity understands the issues surrounding accessibility and usability of websites that have either grown very quickly or remained dormant for too long...

Our consultants are expert in the analysis and reporting on a websites platform, technical status and its usability, from both an admin and end user perspective.

Let us give you a 'marker in the sand' from which to start your new strategic digital road map.